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💼 BBC Business • Thursday, February 12, 2026
⚡ Key Highlights
- Disney advert banned for featuring a severed body
- Advert deemed likely to frighten and cause distress to children
- Disney claimed the severed body was that of a robot, not a human
- Advert broke ASA rules and has been banned from outdoor display
A Disney advert featuring a severed body has been banned by the Advertising Standards Authority (ASA) for being likely to frighten and cause distress to children. The advert, promoting the Predator Badlands film, showed a large alien holding aloft the severed body of a smaller, human figure. Despite Disney’s claim that the severed body was that of a robot, the ASA ruled that the advert broke its rules. The digital poster advert, seen on the roadside in Giffnock, Glasgow, featured close-up shots of the alien’s distorted face and sharp fangs, captioned ‘welcome to a world of hurt’. Two parents complained to the ASA about the advert, arguing it was inappropriate and disturbing for young children. The ASA’s ruling has led to the advert being banned from outdoor display.
🏷️ Keywords:
Disney advert banned severed body Predator Badlands ASA children disturbing inappropriate
Original Source: BBC Business
